
What do you get with your optimised CRM?
At EQM, we have been helping companies transform their business and customer service processes for over 25 years, implementing state-of-the-art CRM solutions such as Dynamics 365 Sales, Customer Service, and Customer Insights.
Real customer insight
Consolidate all your customer data on a single platform to better understand their behaviour and needs.
Business and service process automation
Free up your team's time to focus on what matters: selling more and providing better service.
Personalised experiences and genuine loyalty
Segment, anticipate and act with precision thanks to an intelligent and connected CRM.
What solutions do we implement?
We work with the most powerful solutions in the Microsoft ecosystem, for both SMEs and large organisations:
Why implement and optimise your ERP with EQM?
We are experts in implementing Microsoft business solutions, which allows us to combine technological capabilities with in-depth knowledge of business processes.
For sectors with complex sales cycles: manufacturing, distribution, services, automotive, and more.
Over 400 successfully implemented CRM projects, adapted to multichannel, B2B, and B2C environments.
And advanced technology. To ensure that the CRM adapts to your business, not the other way around.
What can we do for your company?
CRM implementation from scratch
We analyse your commercial, marketing, or support processes and design a CRM system tailored to your objectives.
Migration from legacy platforms
We help you modernise your CRM system, preserving your data and improving its structure and usability.
Optimisation of existing CRM systems
If you already have a CRM but are not getting the most out of it, we analyse its use, correct errors and improve its performance.
Automation of flows and tasks
We reduce the manual workload of the sales or customer service team through automated workflows and intelligent alerts.
Training and ongoing support
We train your teams and support you throughout the entire evolution of the solution, providing functional and technical assistance.
Frequently Asked Questions
The most common questions we receive from companies in your sector regarding these EQM services
Why is a CRM a strategy and not just a tool?
Because it manages customer relationships effectively, more personally, and profitably. It enables you to sell better, anticipate needs, and offer excellent service at every touchpoint.
What do I achieve by optimising my CRM with EQM?
Real customer knowledge through unified data, commercial and service automation, and personalised experiences to build loyalty. The goal is to make every interaction count.
Which CRM solutions does EQM implement within the Microsoft ecosystem?
Dynamics 365 Sales, Customer Service, and Customer Insights. Additionally, Power Platform + Copilot for automation and proposals, and Power BI for sales and service KPIs. All oriented towards real business processes.
What types of CRM projects does EQM cover?
Implementation from scratch, migration from legacy platforms, and optimisation of already implemented CRMs. Also, flow and alert automation, with training and continuous support.
Why trust your CRM to EQM?
At EQM, we have over 25 years’ experience in helping to transform business processes, and have successfully implemented more than 400 CRM projects. We combine functional consultancy with advanced technology to ensure that the CRM system is tailored to your business.
Build lasting relationships with your customers
With EQM and Microsoft CRM solutions, you can connect with your customers in a more human, intelligent and profitable way.
Request a free, no-obligation consultation, and one of our CRM specialists will assess your situation and help you design a winning strategy.
Would you like to hear about real cases of companies that have improved their customer relations thanks to EQM? We can put you in touch with them so you can learn about their experiences.
Everything you need
You can fill out the following form to request more information, a demonstration of our solutions, or to contact an expert.

